Getting Started

So you’ve decided to list your home for sale ­now what?

As you probably know, there are many details to be handled during the sale of your home, from preparing your home for the market, creating a pricing strategy, negotiating offers, inspections, and so on. Overwhelmed? Don’t be, as we can and will handle each detail on your behalf to your complete satisfaction.


While many real estate agents still use the old­fashioned “PFA” (Pulled From the Air) method to determine the fair market value of your Raleigh, NC home, we’ll remove all the guesswork when your home is evaluated. We’ll ensure that your home will be priced properly using current data to perform a Comparative Market Analysis (CMA). In the CMA, we’ll collect and compare data for comparable homes that have recently sold in your area. We’ll also show you how to analyze homes all over the Raleigh area that are comparable to yours in terms of size, lot, improvements, location, and schools. For more in-­depth information on pricing, visit our Pricing Your Home page and schedule a free pre-­listing consultation with us to learn more.


How would it feel if you were told that you have 90 seconds to sell your home? Well, it’s actually true. Anything a buyer sees that they don’t like in the first 90 seconds is an objection you have to overcome for the remaining time they are in the house. Since so much importance is placed the aesthetics of a home, we often provide a professional home stager to help you. If your home has been professionally decorated, you might think you are ready for the Raleigh market, but that’s not necessarily true as decorators fill space versus stagers who show off space. To sell for top dollar, you need to showcase the space. To get the basics on furniture tips, recommended colors, etc., check out our Staging 101 guide.


The first impression is essential in attracting the attention of home buyers and these tips are simple, inexpensive improvements that will have a sincere impact. Don’t just think you can offer an allowance and make a buyer’s objection go away.

  1. Paint your front door
  2. Purchase a new doormat
  3. Replace any old, tarnished doorknobs on your doors and polish or replace your house numbers
  4. Add a bright pot of flowers (or even a small evergreen in winter) on your front porch
  5. Power ­wash your driveway, sidewalk, and the exterior siding of your home
  6. Edge the grass around walks and trees ­ plus add fresh mulch to your planting beds
  7. Purchase a new mailbox
  8. Upgrade the outdoor lighting for a feeling of safety (yes, buyers drive by your home at night too) as well as to add dramatic effect
  9. Clean your gutters
  10. Place a seasonal wreath on your front door